ACCESSWIRE
13 Jan 2022, 17:43 GMT+10
STOCKHOLM, SWEDEN / ACCESSWIRE / January 13, 2022 / Adverty AB (STO:ADVT)
Stockholm, 13 January 2022: Adverty AB (publ) and Blayze Games, a US-based developer of mobile First Person Shooter (FPS) games, today announce a partnership that sees Adverty's multi-patented In-Play™ ad technology integrated into hit Blayze titles Bullet Force and Forward Assault, which boast more than 30 million global downloads combined.
The integration represents Blayze Games's first step into in-game advertising and plays to Adverty's proven strengths in FPS games, which stand as one of the most potent and effective genres for brand advertising.
'We love FPS games for several reasons - not least the fact that our technology is specifically designed for 3D environments,' explains Thorbjorn Warin, CSO of Adverty. 'They are also very attractive to advertisers looking to reach a well-defined and often hard-to-reach ‘gamer' audience. Third, it is in 3D games such as these that our patented BrainImpression™ technology is at its strongest. These games are so much fun to play. With the addition of Bullet Force and Forward Assault we are further expanding our global reach and we very much look forward to a long partnership with our friends at Blayze Games.'
Clint Wilde, CEO of Blayze Games, adds: 'This is our first foray into In-Play™ advertising for our games and we are already extremely happy with the results. We took a few weeks to gradually roll the format out to our user base, carefully monitoring both player feedback as well as technical performance. I am happy to say both were unaffected by the inclusion of this new ad unit, and we are very excited to add a new stream of revenue for our games.'
Bullet Force and Forward Assault with In-Play™ ads from Adverty can be viewed here:
Bullet Force
(Android) https://play.google.com/store/apps/details?id=com.blayzegames.iosfps
(iOS) https://apps.apple.com/us/app/bullet-force/id1009134067
Forward Assault
(Android) https://play.google.com/store/apps/details?id=com.blayzegames.newfps
(iOS) https://apps.apple.com/us/app/forward-assault/id1191037021
About Blayze Games: Blayze Games is a leading developer of mobile FPS games. Learn more at https://blayzegames.com/
For further information, please contact:
Anders Rössel, CFO
Phone: +46 70 867 00 20
E-mail: ar@adverty.com
About Adverty
Adverty, the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com .
Image Attachments
Attachments
Adverty launches in two new mobile games through partnership with Blayze Games
SOURCE: Adverty AB
Get a daily dose of New Jersey Telegraph news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to New Jersey Telegraph.
More InformationDUBLIN, Ireland: Following a month of record-breaking heat, a high fire risk warning has been issued by the Department of ...
ZAGREB, Croatia: Authorities have said that a weekend bus crash near Varazdin in Croatia killed 12 passengers and injured 32.The ...
DUBLIN, Ireland - More than fifteen million passengers have transited through Dublin Airport so far this year. The figure is ...
WARSAW, Poland: Julie, who preferred not to give her full name, booked a group of trips to Warsaw last year, ...
DEATH VALLEY NATIONAL PARK, California: Record rainfall on August 5 caused floods at Death Valley National Park that closed all ...
LONDON, England: British Airways has halted ticket sales for short-haul flights that depart before the middle of August from London's ...
ZAGREB, Croatia: Authorities have said that a weekend bus crash near Varazdin in Croatia killed 12 passengers and injured 32.The ...
WASHINGTON D.C.: The U.S. will participate in a joint military exercise in mid-October with India, less than 62 miles from ...
SEOUL, South Korea: South Korea has launched a domestically manufactured lunar orbiter that took off from Florida's Cape Canaveral Space ...
MOSCOW, Russia: A leading Russian scientist in the field of hypersonic flight, Dr. Alexander Shiplyuk, has been arrested on suspicion ...
LOS ANGELES, California: During a meeting that was disrupted by protesters this week, the Los Angeles City Council voted to ...
WASHINGTON D.C.: The U.S. Justice Department announced this week that former Puerto Rico governor Wanda Vazquez has been arrested in ...